This could be literary translated to "eye-shaming" (*henatra* = shame, *maso* = eye). It's actually a complex concept that carry a lot of cultural values. It gathers various feelings like shame, fear and scruples that, put together, often lead to renouncement and/or lies. But it is not a straight lie you resort to in order to avoid public bashing. *Henamaso* is tightly tied to compliance and conformism for someone who is not keen to transgress morals and traditions. In a society, the *henamaso* is a way to strengthen ancestral values and make them persist respectfully. It often leads to hypocrisy and lack of assertion, but also sometimes safeguards some people against their own abuse. For example, it is the thing that prevents some men to leave their wives and publicly engage in a homosexual relationship. Despite their will and conviction, they may be afraid to break their parents' heart, bring harassment to their children's lives, be rejected from their churches or make family reunions awkward. Thus, they decide by themselves to not make a move even before any kind of social pressure begins.